Market Research & Survey

Market survey research assures the success of a new or improved concept, product, or service as it focuses on collecting feedback from a target audience to understand their demographics, expectations, and needs. At IMC People, our main goal and objective of a market survey is to collect data surrounding a target market such as competitor analysis, pricing trends, and customer expectations.

Market research and surveys help to identify and understand the needs of customers relating to price, quality, choice, and convenience. All businesses must make sure that they are providing the right product, at the right price, in the right place, and at the right time.

Our four main purposes of conducting market research and survey are:

  • Making solid business decisions
  • Securing funding from investors
  • Determining new business opportunities
  • Avoiding business failure

The techniques we employ include:

  • Surveys
  • Interviews
  • Focus groups
  • Customer observation