Marketing is described as the process an organization undertakes to engage its target audience and build strong relationships to create value to capture value in return. At the IMC People, Marketing is handled as a component because it is where the communication objectives are fed. The bottom line is that the communication and marketing functions together bring out a story about a brand and ensure that the product or service being sold is accepted by customers. In short, we build you your purple cow.

As an organization, we approach marketing by looking at the 7P’s and 7C’s of marketing to ensure that market penetration is achieved. We formulate marketing strategies that capture attention, educate prospects, and convert audiences with the intent to purchase with the goals of profitability, market share growth, and promotion. Our marketing process involves a series of steps that allow us to identify our clients’ customer problems, analyze market opportunities, and create marketing materials to reach the desired audience

The types of marketing we are involved in include:

  • Content Marketing
  • Social Media Marketing
  • Traditional Marketing
  • Digital Marketing
  • Influencer Marketing
  • Affiliate Marketing
  • Inbound Marketing
  • Outbound Marketing
  • Brand Marketing
  • Direct Marketing
  • Email Marketing
  • Video Marketing