IMC · Government
Communications Authority
Embedding a new national brand identity across staff and public perception
89%Brand perception & acceptance
CAK → CARebrand transition
KenyaMarket reach
The challenge
Following its rebrand from CAK to CA, the Communications Authority needed to build understanding and consistency around its new identity, both internally and with the public.
Our approach
We delivered brand management training for CA staff alongside media relations and on the ground activities designed to elevate and reinforce the new brand consistently.
The result
Brand perception and acceptance rose to 89% following the rebrand rollout.